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Rotary Club of Scarborough Launches New Literacy Program

From Heather Lennie, a Rotaract member who is our ambassador for The Free Reading Program.


In June 2016, the Rotary Club of Scarborough began promoting The Free Reading Program. This is an online literacy initiative with a social media twist. In 6 months, we provided the program to over 1,200 families. Kids access thousands of online literacy activities designed for ages 4-12. At the same time, we have dramatically increased our social media reach.

We have received many heart felt testimonials from parents that are grateful their children can access fun, yet effective reading activities at home. We are able to spread word about the program through Facebook, flyers, etc. At the same time, the families we help are learning about Rotary. Examples of our increased social media reach include growing our Facebook fans from 99-1,700 in just 6 months. It’s not uncommon for our posts to be seen by around 70 thousand people each month, resulting in membership inquiries and increased awareness about how our Rotary club helps our community.


This project has allowed us to deliver a modern literacy program while improving our interactions with the community. Our Rotary Club was the best kept secret in town and we are happy this program has helped us change that.


If you’re interested in learning more, feel free to sign up for the program at

As other Rotary Clubs are learning about the program they are launching the initiative in their area as well. The program has already been picked up by 14 Rotary clubs in Ontario and an international club in Bangladesh. There is no cost to join the initiative. The responsibility of your club is to promote the program in your area. We want to help as many kids as possible.


Here is a feedback letter dated Sept 30, 2016 from a parent:


I absolutely love this program. I have a child that is 2 years developmentally delayed and has memory / language issues. This program has allowed her to practice various skills that she is struggling to learn in the classroom. I am thrilled this program allows her to go back and relearn skills when needed. I have not found that type of support in any other learning program. Please keep up the good work in developing programs like that that can help a young child develop necessary learning skills. I would like to see this program expand to include either grade elvels as well.



Heather Lennie is a Rotaract member who is our ambassador for this program. Just send Heather a email to join The Free Reading Program.