2024 Rotary Rose Parade Committee Float Theme: Clean Water - The Music of Life
Every year, the Rotary Rose Parade Float Committee has a viewing audience ofover 41 million households in the United States and 28 million households around the world in more than 243 countries/ territories . The Tournament estimates that more than 700,000 are present live on the parade route, over 22,000 view the floats as they are decorated; and almost 122,000 view the post-parade floats. That's what we call boosting Rotary's public image . Tune into KTLA for the best coverage of the Parade and see the 2024 Rotary Rose Parade Float on January 1, 2024 as early as 10 am (Toronto Time). Read more for the rest of the story ......
Does Rotary International pay for the float?
Rotarians, Clubs and Districts in the United States and Canada donate the majority of the money to pay for the float. The RRPFC also receives monies from corporate sponsors and individual sponsors which varies from year to year. Rotary International paid in 2020 for 2 rider positions the same amount as other riders and will do so again in 2022 and 2023. The current Budget for the 2022 Float is $143,655.00. With an audience of over 71 million, including live audience and pre and post live viewing and television and streaming broadcasts that amounts to about .2 cents per viewer. Even if only the live viewers are counted the cost per viewer is $.20 cents per viewer.
How are the contributions used?
Approximately 64% of the money raised goes to costs directly into building, decorating and entering the float in the parade. The balance of the funds raised pay for business, banking, insurance and other miscellaneous costs related to the float and hosting the RI President while attending the parade and other related activities. None of the money raised for float construction is spent on professional staff or committee perks.
Why do we enter a float in the Rose Parade?
In 1935, Paul Harris said, “In the promotion of Rotary, it is important to reach large numbers and you cannot reach them privately.” Statistics have proven that when Rotary International and/or the Rotary Foundation creates public relations events and promotes Rotary membership increases as well as general knowledge of Rotary. By supporting the Float you can assist in a public relations effort to do BOTH!
When Rotary International’s directors approved the first entry in the parade over 42 years ago, they saw in it an unrivaled opportunity to bring Rotary’s name into public view. They reasoned that an eye-catching float would capture the interest of network commentators and remind the world, of Rotary’s good works. And so it has! Last year the Rotary Rose Parade Float Committee had a viewing audience of 41 million households in the United States and 28 million households around the world in more than 243 countries/ territories .The Tournament estimates that more than 700,000 are present live on the parade route, over 22,000 view the floats as they are decorated; and almost 122,000 view the post-parade floats.
For the 44th consecutive year, the Committee again proudly presents its float to North America and the world. And each year, more clubs enthusiastically contribute financial support to this most important Rotary public relations project.
Nearly 70 million households see the Rose Parade.
The Rose Parade is seen by an estimated U.S. audience of almost 37 million households and an estimated international audience of 28 million households in over 243 territories. (2017 Tournament Statistics). The Pasadena Police Department estimates that approximately 700,000 spectators view the Rose Parade in person. Another 89,000 visit the Parade Float Decorating Sites and/or the Post Parade Float Viewing Area where the floats are on display for two days.
Where can I get information about the Rose Parade and Rose Bowl Game?
Visit the Tournament of Roses website: www.tournamentofroses.com . The 135th Rose Parade presented by Honda and 110th Rose Bowl Game presented by Prudential will return on January 1, 2024 starting at 8AM PST
Message from the Chair - Daniel Thomas - 2024 Rotary Rose Parade Float Committee
As chair of the 2024 Rotary Rose Parade Float Committee, I am excited and honored to invite you to join us for the 135th Rose Parade! Since 1980, we have proudly presented a float each parade, bringing our message of “Service Above Self” and “People of Action” to over 40 million international viewers annually.
Work is underway now on a design that will honor one of Rotary’s areas of focus alongside the Rose Parade theme of “Celebrating A World of Music-the Universal Language.” In its 2024 theme statement, the Tournament of Roses further explained: “The 2024 theme celebrates the role of music in our lives and as part of our collective culture and unique stories.”
I invite you to be a part of this amazing experience. I served as Chair of this committee for the 2015 Rose Parade and am clearly committed to promote Rotary through this wonderful event and join numerous other nonprofits who participate each year. The Rose Parade is a wonderful event that draws people in from all walks of life and ages. We are going to highlight the youth in Rotary that will drive Rotary into the future. Without youth in Rotary we will become irrelevant in a few years, and no one wants that to happen.
Here are a few ways that you can participate and support this important effort:
Help decorate the float. Work hand-in-hand with Rotarians, Rotaractors and Interactors as we cover every inch of the float with flowers and other natural materials. This takes place in a large float barn, where you’ll see many other floats also being built. Sign-ups to help decorate are usually posted the second Saturday in September at 8 a.m. Pacific Time. It will be announced here and on our Facebook page.
Donate. The cost of the float is supported by several Rotary districts and numerous clubs and individuals. Click Click here to support this important effort.
We appreciate your time and generosity. Your support will help us keep this meaningful tradition alive.
In Rotary Service,
Daniel Thomas
Rotary International President Gordon McInally said.....
“I am conscious that for more than 40-years, Rotary International has participated in the Rose Parade in Pasadena, California, and it has been thrilled to do so.
Each year the Rotary Rose Parade Float Committee creates a world-class float that showcases Rotary – and with tens of millions of viewers, the Rose Parade is a great opportunity to elevate our message to communities far and wide.
As one of the most highly regarded global membership organizations, we are so proud of the service we provide: eradicating deadly disease, educating communities, providing clean water and sanitation, unlocking the potential within girls to attain equality in their communities, addressing the issues surrounding mental health and so much more.
We look forward, with keen anticipation, to riding in this year’s parade and congratulate the Rotary Rose Parade Float Committee for their creativity, commitment, and hard work.“